Demonstrates to advertisers in LATAM that short-form video really does work and how best to utilise the medium.
Companies are bolstering supply chains in the face of disruptions like unpredictable weather and geopolitical instability. Several countries are ramping up regulations around the advertising of less ...
Adobe Creative Cloud was losing subscribers quickly in a category that made our products seem less appealing. Adobe needed to connect with a new audience around a new way to think about creativity - ...
In early 2020 Lynx had a challenge. Views on dating and masculinity have undergone a radical shift since the brand's heyday in the early 2010s and Lynx hadn't quite found the sweet spot that resonated ...
As outlined in WARC Media’s latest Platform Insights report, Spotify claims to have seen a 44% year-on-year increase in video streams over the last 18 months, with a growing number of users watching ...
WARC Media forecasts that global podcast ad spend will exceed $5bn in 2025, reaching $5.5bn in 2026; however, year-on-year growth is set to slow from 13.2% in 2024 to 7.9% in 2025, and only 6.5% in ...
Although the literature on upselling has investigated different aspects of inducing upselling, there are limited discussions of the effect of past transactions on customers' acceptance of upsells.
Wake-up America to the reality that 400,000 children go missing every year and they are critical in returning them home. We’re long-term subscribers to WARC and it’s a tool we use extensively. We use ...
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...
COVID-19 is the health crisis of our time. As one of America's leading pharmacies, Walgreens played a critical role in vaccinating the nation despite countless challenges, including scale, hesitancy, ...
Not all work boots are created equal. Neither are all work sites. So KEEN Utility makes footwear for everything from heavy-duty construction sites to the weekend DIY-er. But how do you make sure ...
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