Skims has lots of go-to celebrity collaborators, but for Valentine’s Day this year, the brand handed its heart to Rosé from Blackpink, who stars in a new campaign to coincide with the return of the Skims Valentine’s-themed shop.

The queen of the best heartbreak album of 2024, Rosie, is now also the star of the year’s most romantic campaign. In honor of Valentine’s Day, Skims tapped Rosé to model the brand’s comfortable yet cute lingerie and pajama sets—adorned with hearts and kiss prints in pretty shades of pink, red, and beyond.

Kim Kardashian has launched the 2025 SKIMS Valentine’s Day range with K-Pop star Rosé fronting the campaign and it’s full of fun and flirty underwear and loungewear starting at £16

Skims’ highly-anticipated Valentine’s Day Shop is back with Blackpink’s Rosé at the forefront. With well over 100 limited-edition styles across intimates, pajamas, loungewear, clothing and lingerie, the collection is filled with an assortment of thoughtfully designed basics and statement pieces for every body and occasion.

Valentine’s Day has always held a special place in my heart,” Rosé said in a statement. “Maybe it’s also because it’s only a few days after my birthday, it feels spe