The account manager is dead. Long live the octopus
The account manager - once considered the backbone of advertising agencies - is slowly dying. Angela Wei, president of Milk ...
Microsoft VP Silvia Candiani on transforming media with AI & walking the ethical tightrope
At CES 2025, the tech exec delves into a pressing challenge for many in adland: harnessing the revolutionary potential of AI ...
New York Times president, international Stephen Dunbar-Johnson in conversation
Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.
Scams, security & synthetic stars: How brands & agencies can lead in world of AI deception
With CES in full flow, marketers have descended on ‘Sin City’ and are being seduced by the very latest AI and tech ...
What will design look like in 2025?
Leaders speculate on how the industry will shape the coming year, giving rise to existential thoughts on design’s enduring ...
With the UK economy sluggish, brands should look to the US for growth
It might be the right time to expand stateside. Luke Jonas of Nest Commerce explains the perks, pitfalls, and process of ...
Ad of the day: ATP Tour campaign served by Wieden+Kennedy London
It All Adds Up’ crunches the numbers on what goes into winning and shows the grit and glamour of the sport in a bid to hook new millennial and Gen Z fans.
Inside Nat Geo’s advertising push to shine a light on its non-profit arm
The National Geographic Society’s important work has been hidden in the shadow of its parent company. Now, it’s banking on a major ad campaign to raise its profile.
Microsoft VP Silvia Candiani on AI’s impact on media, advertising & ethical innovation
In dialogue with The Drum’s US associate editor Kendra Barnett, the media executive conjectures on the transformative role of AI in media and advertising, from specialized models to ...