European brand MSC Cruises will air its first Super Bowl spot this year as it seeks to build awareness in the U.S.

New research suggests the most effective, impactful audience targeting requires a blended strategy of using both behavioral ...

NameTheBias exposes how name bias in U.K. hiring practices impacts earning potential before a person even sets foot in an interview ...

As Gen Alpha continues to build its digital presence, brands have an opportunity to play a meaningful role in empowering them to make decisions with the digital stewardship of their parents and ...

Aron North, Mint Mobile’s strategic advisor and former CMO, outlines the brand’s marketing approach on the Marketer’s Brief ...

The pressure to deliver results is real, but so is the possibility of finding a path that satisfies both the cause and the ...

Predicting the future of creativity feels harder with each passing year, as the rate of change in the ad business accelerates ...

This is a metric that very much matters at many companies, even if it shouldn’t. It has many flaws, yet remains deeply ...

As brands such as Cetaphil, Bath & Body Works and Peloton try to recruit more male customers, they need to follow a different playbook from what they have done to court women.

McDonald’s has made the latest move in the value wars with a new campaign starring John Cena. The campaign highlights McValue, a “Buy One, Add One for $1” platform meant to appeal to price-sensitive ...

Ikea is conducting a review for its U.S. creative business, Ad Age has learned. The review is in the early stages and is ...

As conversations at CES inevitably hit on AI, three promising subsets of the technology are garnering the most ...