Ad Age asked industry executives who know and have worked with John Wren and Philippe Krakowsky how the CEOs’ strengths, ...

The final deadline for the 2025 Ad Age Tech Power List is Friday, Jan. 24 at 5 p.m. ET.

Little Caesars is returning to the Super Bowl for the first time since 2020 to bring more awareness to the chain’s Crazy ...

John Moore, the global CEO of Mediahub, is set to leave the IPG Mediabrands agency and retire from advertising.

Perplexity, ChatGPT, Gemini, Claude and others are forcing marketers to rethink how their brands are portrayed on the ...

Last year, Kia ran an emotional spot to promote its electric EV9 crossover, which had recently gone on sale. The “Perfect 10” ...

Apple remained the most valuable brand, growing its valuation by 11% to $574.5 billion in 2024. Except for 2023, when it ...

Super Bowl teasers for Pringles and Totino’s Pizza Rolls, and the return of ESPN’s Big Ring.

Blue Hour Studios found that 80% of consumers aged 18 to 60 would be influenced to buy a product based on a “random piece of content” from a creator.

Many brands never make it to 100 years old. Kleenex did last year, and John Starkey, a relative newcomer who became president of North America Family Care at Kimberly-Clark in May, got to oversee a ...

Brian Lesser makes his first changes to GroupM’s global agency structure, including new chief client officer and chief ...

Netflix reported subscriber growth and is raising prices, with its most popular U.S. plan going to $17.99 a month.