The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

The company is making its product offerings clearer with some new-to-Dell terms, including ‘Pro’ and ‘Max.’ Dell is ...

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

Dell is renaming its lineup of laptops, using the same suffixes that Apple uses for the iPhone. Dell is renaming its lineup ...

Dell Technologies long time sales leader and former channel chief John Byrne announced that he is stepping down from his role ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

In a bid to streamline, Dell is dropping some of its most iconic laptop brands. At CES 2025 on Monday, the PC company ...

This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro ...