Dell's Business Laptops All GoPro

Dell is changing the names of its laptops—and they sound a lot like Apple devices now
Dell is renaming its lineup of laptops, using the same suffixes that Apple uses for the iPhone. Dell is renaming its lineup of PCs in a page that seems taken directly from Apple’s playbook. The computer company on Monday announced plans to do away with familiar laptop brand names,
Preview: Changing Names, Dell's Business Laptops All Go 'Pro'
Here's everything you need to know about Dell's new business laptop lineup, and the PC maker's big 2025 rebranding effort.
Explaining Dell’s Massive Rebranding: Same Laptops, New Names
Dell just made a massive rebranding of its entire laptop lineup. So here's an explanation of what's new and what's going on.
CES 2025: How to buy Dell Pro laptops
Dell announced a big refresh of its AI-powered PCs at CES 2025, including new hardware, new designs, and new names. The new Dell Pro lineup — business devices geared towards professionals — are now available to purchase directly from Dell. So, if you've been looking to upgrade your laptop, there's no better time than now to do it.
Dell is gunning for Apple with its new Dell, Dell Pro, and Dell Pro Max laptops (yes, like that)
Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break them down for you.
Say goodbye to Dell Latitude as company embraces AI era for business laptops with new simplified "Pro" name
Dell is launching a new range of AI-powered business laptops as it retires the iconic Latitude brand. First introduced in 1994, Latitude is being replaced by a more straightforward 'Dell Pro' name. Launching in March 2025, the new models with sport a redesigned, modern design and come in Base, Plus, and Premium tiers.
Dell just took a leap of faith by renaming its entire laptop portfolio - and it might just work out
This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.
Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
Dell’s ‘Unified Branding’ Is Completely Confusing
Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and ...
The best Dell laptops you can buy: Expert tested
Dell is well-known for its diverse lineup of reliable laptops, but with so many options to choose from, it can be hard to ...
The best laptops of CES 2025
Just about every major laptop manufacturer showed up to CES 2025 on their A-game. Experimental designs, next-gen components, ...
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Alienware revives iconic Area-51 line with upgraded laptops and a new desktop
Alienware, Dell’s gaming hardware division, has announced it is reintroducing the iconic Area-51 computer back into the ...
CES 2025: Dell Is Rebranding, and It’s Confusing
Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...
Dell’s new Pro Premium laptop is quieter and offers a tandem OLED display
Dell may be making its laptop names boring and unoriginal, but the new Dell Pro 14 Premium is keeping things exciting with ...