Sometimes bold marketing ideas pay off, and that was definitely the case for this American name brand soda that changed ...

Coca-Cola offers a confident outlook for the growth of its brands based on the success it has shown in recent years with a wide variety of beverages around the world.

With the launch of Simply Pop, the Georgia-based drinks giant is staking its claim in the fast-growing prebiotic soda market.

Coca-Cola launches Simply Pop following reports in early 2024 that it had been exploring an acquisition of start-up Poppi.