A range of issues such as incongruence, priming, and psychological reactance can render messaging ineffectual. Focusing on ...

With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

As pricing strategies evolve, integrating decoy pricing with advanced technologies and ethical frameworks will ensure its relevance and sustainability in marketplaces.

Several viral videos from Super Bowl 2025 showed US President Donald Trump walking alongside Ivanka Trump's youngest son ...

Gao's research focus aims to enhance the flow of information between food consumers and food producers. He said he hopes to reduce "information asymmetry" -- where one party in a transaction has more ...

Writer Nat Dyer on how David Ricardo's abstract models pushed economics into fantasy — and we all paid the price ...

Jad Kilani and Zehran Muqtadir want to elevate underclassmen voices. They have made promises such as bringing C&G Juice Co. acaí bowls back to the freshman meal swipe plan and ensuring USC hosts the ...

Behavioral economic theories are used to explain most everyday decisions, such as what people buy, how they manage their finances, and whether or not they make healthy lifestyle choices. Contents ...

When tariffs are levied against a specific country, that country might attempt to circumvent the tariff by rerouting products ...

Most hospital systems in Colorado spent more to benefit their communities than they received in tax breaks in 2022, but state ...

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

AI systems have historically relied on two primary sources of human data: annotated data from platforms like Amazon Mechanical Turk and publicly available internet content such as Wikipedia and social ...