A range of issues such as incongruence, priming, and psychological reactance can render messaging ineffectual. Focusing on ...

With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

Several viral videos from Super Bowl 2025 showed US President Donald Trump walking alongside Ivanka Trump's youngest son ...

Jad Kilani and Zehran Muqtadir want to elevate underclassmen voices. They have made promises such as bringing C&G Juice Co. acaí bowls back to the freshman meal swipe plan and ensuring USC hosts the ...

When tariffs are levied against a specific country, that country might attempt to circumvent the tariff by rerouting products ...

Most hospital systems in Colorado spent more to benefit their communities than they received in tax breaks in 2022, but state ...

AI systems have historically relied on two primary sources of human data: annotated data from platforms like Amazon Mechanical Turk and publicly available internet content such as Wikipedia and social ...

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

The following states have the highest rates of major retailer store closures in 2025—from Macy's to JCPenney to GameStop.

Kraft Heinz shares fell Wednesday as the food giant reported fourth-quarter sales and issued 2025 guidance that missed ...

Confirming the bedrock principle that the antitrust laws are designed to protect competition and not individual competitors, ...

In an open letter, CEO Jonah Peretti calls out TikTok and Meta for prioritizing AI tech over content and says people miss the ...