Target’s decision to scale back its diversity, equity and inclusion (DEI) initiatives — including its flagship “Belonging at the Bullseye” program — feels like the ultimate irony. A company that built ...

HubSpot unveiled a whopping 111 updates last month, and we’ve identified the 14 most impactful changes to optimize your team’s performance and strategy. HubSpot’s January 2025 updates focus on helping ...

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals — ...

Generative AI isn’t just transforming marketing — it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, ...

The January release for Adobe Marketo Engage unveiled a new email designer with the promise to “improve productivity and efficiency.” Let’s take a look at the feature updates and deprecations for ...

Super Bowl advertising has evolved significantly since the first game in 1967. Initially, commercials were relatively simple and inexpensive, with the first Super Bowl ad costing around $40,000 for 30 ...

A PR crisis is one of the most daunting things an organization can face. Companies in industries like healthcare, AI and commercial aviation all faced recent public disasters. In general, public trust ...

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your ...

Meta somewhat quietly introduced Signals Gateway last week, describing it as a solution that helps businesses maximize the value of their first-party data. Of course, Meta didn’t wake up last week and ...

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties — they’re becoming essential ...

Customer engagement and experience (CX) are in the midst of yet another big shift thanks to new technology and changing customer behaviors. So businesses are turning to AI to personalize interactions, ...

AI is reshaping marketing, but jumping on every new tool isn’t the path to success. True AI readiness comes from a strategic approach — assessing your tech stack, identifying real opportunities and ...