These executives from holding companies and independent agencies are ones to keep an eye on—for better or worse.

Aron North, Mint Mobile’s strategic advisor and former CMO, outlines the brand’s marketing approach on the Marketer’s Brief ...

This is a metric that very much matters at many companies, even if it shouldn’t. It has many flaws, yet remains deeply ...

As brands such as Cetaphil, Bath & Body Works and Peloton try to recruit more male customers, they need to follow a different playbook from what they have done to court women.

Ikea is conducting a review for its U.S. creative business, Ad Age has learned. The review is in the early stages and is ...

Among today’s creative highlights, John Cena stumps for McDonald’s McValue menu; Hanes dresses models in past-their-prime ...

Steve Pinto serves as the global go-to-market lead for Amazon's ad tech products. In this role, he is responsible for keeping the global sales team and customers informed and trained on the latest ...

As Gen Alpha continues to build its digital presence, brands have an opportunity to play a meaningful role in empowering them to make decisions with the digital stewardship of their parents and ...

NameTheBias exposes how name bias in U.K. hiring practices impacts earning potential before a person even sets foot in an interview ...

As conversations at CES inevitably hit on AI, three promising subsets of the technology are garnering the most ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Hyundai’s marketing campaign, called “Add to Cart,” is set in an Amazon fulfillment center. It features animated toys and ...