Fortunately, it's super easy to turn off, but it goes to show that Apple Intelligence is here to stay in the walled garden.

The latest iPhone release is important and includes features and bug fixes—and an important change to Apple Intelligence

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)