The company has purchased 30 seconds of airtime on Fox during the Big Game to promote its recently-launched Reese's Chocolate ...

In a 30-second spot from Erich & Kallman, scheduled to run in the second quarter, a determined grandma and a runaway bride will charge up a mountainside to find Reese’s Chocolate Lava Big Cup.

Are you a print subscriber? Activate your account. By Tim Nudd - 14 min 58 sec ago 2 hours 35 min ago By Parker Herren - 2 hours 48 min ago By Brian Bonilla - 2 hours 48 min ago By Jean-Paul ...