Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Rancati built the course because “understanding the underlying psychological mechanisms that drive consumer behavior is crucial ... with a distinguished lecture series hosted by the Department ...

Consumer Behavior; Linguistics and Language in Marketing; Word of Mouth; Social Networks; Text Analysis; Social Media; Persuasion; Health Marketing; Pro-Social Marketing. Ann Kronrod is an Associate ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...