Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

What drives customer behaviours? How does human decision-making influence economic outcomes? This ground-breaking programme unpacks the complexities of behavioural economics to give you deep insight ...

This course explores modern managerial judgment through the lens of behavioral economics, experiments, and other forms of data. The course aims to help students (a) improve their ability to make ...

Hmm. Maybe he understood behavioral economics after all. And so did my son, by the way. He came home, dried out, waited for the rain to subside, and then went back to the festival to see the night ...

As pricing strategies evolve, integrating decoy pricing with advanced technologies and ethical frameworks will ensure its relevance and sustainability in marketplaces.

Wealthy people are more likely to engage in prosocial behavior such as donating money or volunteering, according to a new global study.

Unexpected crises or events, such as the COVID-19 pandemic or natural disasters, can cause disruptions to a city's economy. For instance, forcing businesses to temporarily close or hindering their ...