Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

This course explores modern managerial judgment through the lens of behavioral economics, experiments ... and the public at large. Topics may include risk and loss aversion, inattention, memory, ...

Timing an increase in your retirement contributions with a salary increase is a shrewd move that leverages behavioral economics principles to outsmart your brain and improve your long-term ...

Learn from Chicago Booth, a Nobel Prize-winning leader in Behavioral Economics, how to leverage behavioral economic insights to drive enterprise value, improve product and service design, and build a ...

"Behavioral Economics and Health-Care Markets." Chap. 6 in Handbook of Behavioral Economics: Foundations and Applications 2, edited by B. Douglas Bernheim, Stefano DellaVigna, and David Laibson, ...

Gao's research focus aims to enhance the flow of information between food consumers and food producers. He said he hopes to reduce "information asymmetry" -- where one party in a transaction has more ...

Financial savings startup Qapital just named Duke psychology professor Dan Ariely its chief behavioral economist. Here's how he plans to help the company change users' spending and saving habits.

Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. It differs from neoclassical economics, which assumes that ...