Hyundai Mobis has introduced a Kia EV9 equipped with a holographic head-up display. It uses a projector and special film to display images and video on the windshield. Pre-development wrapped up last year and mass production could begin as early as 2027.

Hyundai Mobis, an automotive parts supplier, used CES 2025 to show off a new head-up display that stretches the entire width of the windscreen. The company, which supplies parts to Hyundai, Kia and Genesis, hopes to put the next-generation HUD into production by 2027.

Hyundai Mobis Co., the auto parts unit of South Korea's Hyundai Motor Group, has showcased a groundbreaking holographic windshield display technology at CES 2025, the company said Thursday. The holographic windshield display,

Hyundai Mobis unveiled the world’s first full-windshield holographic display at the CES 2025 tech trade show, hoping to redefine the future of in-vehicle display technology, the auto parts maker said Thursday.