Apple is refuting rumors that it ever let advertisers target users based on Siri recordings in a statement published Wednesday evening describing how Siri works and what it does with data. The section specifically responding to the rumors reads: Apple has never used Siri data to build marketing profiles,

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Apple says that data collected by Siri has never been sold to advertisers or used to build a marketing profile of its users. Instead, the company argues that its virtual assistant has been “engineered to protect user privacy from the beginning.